Category: Articles

The Curve

Posted on by Nicholas Peart

The Curve is an innovative and groundbreaking concept by Nicholas Lovell. His excellent book The Curve (2014) explains how one can survive and be succesful in what they do in the context of the current Digital Age where many things are free. This is especially true if you are a creative person such as a musician or a writer struggling to make ends meet in a world saturated with Free Content.

The video below is a presentation by Lovell where he explains the Curve model and the significance and relevance of it today…

 

Nicholas Lovell explains The Curve

 

The Curve is split into three parts;

  1. Use Free to find an audience
  2. Use Technology to be able to talk to your audience again
  3. Use Technology to understand what your audience wants

 

The model of The Curve focuses on two groups of people; Freeloaders and Superfans. Freeloaders make up the bulk of your potential audience. They want something for nothing but that doesn’t mean that they should be ignored or treated with contempt. On the contrary, they should be viewed as ‘potential converts’ rather than unscrupulous pirates. They may not always remain Freeloaders and may at some point down the line spend some money on your products and services.

Then you have your Superfans which represent a small fraction of your audience (perhaps 10%). They are the most important part of your audience since they are the ones who love what you do so much that they are prepared to spend serious money on your products and services. This is the part of your audience you should care for the most since it is through them you’ll be making the bulk of your revenues.

To further explain how the Curve model can be applied today lets take the example of a band trying to raise funds to make their next album. The fundraising sites KickStarter and Crowdfunding really take the Curve model to their bosom. A potential Curve model the band can use could be as follows;

1. FREE : Free download of new album.

2. $2-5: Live clips of the making of the album streamed directly from the studio

3. $10: CD copy of the album

4.$30: Vinyl copy of the album limited to 5000 copies

5.$50: Red coloured vinyl copy of the album limited to 1000 copies

6.$100: White coloured vinyl copy of the album limited to 500 copies

7.$250: Gold coloured vinyl copy of the album in a luxury box-set with booklet limited to 100 copies

8.$2000: Private acoustic gig anywhere – the buyer pays for all transportation. One hour slot. 10 slots

9.$5000: Private electric gig anywhere – the buyer pays for all transportation. One hour slot. 10 slots

10. $10,000: Private electric gig anywhere where the band play NAKED – the buyer pays for all transportation. One hour slot. 5 slots.

 

This is just a rough model I drafted up which is far from perfect (and maybe some of the prices need some reconsideration – hehe) yet the most important thing is that it very much embraces a ‘Curve’ model. The old way of making money through selling ‘units’ of your album at the same price worked perfectly well in the pre-Internet age but sadly not today.

by Nicholas Peart

14th May 2016

(All rights reserved)

 

 

 

You can download a free e-book by Nicholas Lovell entitled ’10 Ways To Make Money In A Free World’ by clicking on the following link…

 

Or you can buy The Curve by Nicholas Lovell by clicking on the link below…

 

 

 

 

Want Your Children To Survive The Future? Send Them To Art School

Posted on by Nicholas Peart

I am presenting you all with one of the most illuminating and forward thinking articles I’ve ever read entitled ‘Want Your Children To Survive The Future? Send Them To Art School’. The author of this article, Dustin Timbrook, talks about a ‘Post-Work’ world (which many economists and futurists are predicting) where most jobs become obsolete due to automation from growing technologies such as Artificial Intelligence, 3D Printing and Robotics. But what is even more interesting, and very much the heart of this article, is that when this does occur, then our creativity will be all that is left. Yet it is interesting how in today’s world the ‘Arts’ are becoming an increasingly maligned sector. Art schools are currently in danger of becoming exclusively the preserve of people who can afford to pursue an ‘arts career’ and more and more focus is put on STEM subjects. In the context of today’s world this is understandable and there will be an ever increasing demand for computer programmers and website developers (‘coding’ is the current buzzword) and workers in growing technology sectors. But what happens when there comes a time when we are just not needed any more for any jobs? I often think of the inventor and futurist Ray Kurzweil’s Singularity prediction for 2045 when Artificial Intelligence will become on par (and subsequently more and more advanced) with human intelligence (our logical intelligence)? Suddenly we will all have lots of time on our hands (yippee!!!) and be able to put all our energies into things that interest us and that we are passionate about. It will be our creativity which will be king in this new world.

Being an artist has always been viewed as an ‘unstable career choice’. In a way, to quote Picasso, every child is born an artist. Every child is born with an innate sense of curiosity and wonder. To quote Timbrook (from a TED Talk he did in 2015), every child is ‘born weird’. But the problem is that traditionally (and today) this ‘weirdness’ and curiosity would be stifled and suppressed by the child’s parents who were (understandably) fearful of their children becoming outsiders or ‘drop outs’. By moulding them more in sync with the mores of current society, they would lose all their unique qualities and go on to do jobs they had little to no interest in doing. A recipe for a repressed and unhappy life. Yet by allowing a child’s ‘weirdness’ and sense of wonder, curiosity and creativity to flourish you are enabling a child to develop not only unique skills and traits, but gifts it will one day be able to present and share with the world and even contribute to making the world a better and happier place to live in.

Just underneath Timbrook’s article, I am also enclosing a You Tube video of his excellent TED Talk, which continues on the themes covered in his article.

by Nicholas Peart

8th May 2016

(All rights reserved)

 

 

Want Your Children To Survive The Future? Send Them To Art School   by Dustin Timbrook

http://www.rocketcitymom.com/want-children-survive-future-send-art-school/

 

Creativity Is Not A Gift – TED Talk by Dustin Timbrook

 

All Aboard The Santos Express

Posted on by Nicholas Peart

I’ve been spending the last few days of a cheeky little trip around the Western Cape in South Africa in the coastal town of Mossel Bay. A big draw for visiting Mossel Bay is its history. Evidence of Middle Stone Age people occupation some 170,000 to 40,000 years ago can be found at the nearby Pinnacle Point caves, and the Portuguese explorer Bartholomeu Dias rocked up here in 1488 christening the place Aguado de São Bras before the Dutch came and renamed it Mossel Bay.

 

image

The Santos Express Train Lodge, Mossel Bay, South Africa

 

But it’s fascinating history was not the highlight for me. For me it was my choice of accommodation one night in a converted defunct train called the Santos Express Train Lodge. I don’t think I’ve ever stayed in such a setting like this in all my vast traveling life. All the compartments in each carriage are converted into bedroom cubicles. Two toilets and a shower compartment were also incorporated into the carriage I was staying in. My room was uber poky with a small single mattress but how I relished it all! It was a snug, warm and very rich experience. If only this thing moved. Through the Gobi desert in Mongolia across the endless Sahara and vast expanse of Patagonia. I have a high capacity for dreaming and unlimited fantasy. All the rooms overlook the Indian Ocean and this only augments my imagination and the good feeling about the place. It’s such a unique experience that I think I’ll return one day to Mossel Bay for at least a week and book myself for the duration of that time into one of the rooms on the Santos Express. I could spend all day in my compartment reading, writing poetry and staring out of the window and day dreaming.

 

image

Inside my room on the Santos Express

 

A great lover of trains, the American travel writer Paul Theroux would fall in love with the Santos Express Train Lodge. And so would the criminally underrated English singer songwriter Robyn Hitchcock who once wrote an album (and song) entitled I Often Dream Of Trains. I know that if he ever touched down here he would spend the rest of his days on the Santos Express.

Also, if you do happen to drop by Mossel Bay, I highly recommend that you have breakfast, lunch or dinner (or all three) at the Sea Gypsy Cafe. It is a very cool little place with friendly staff and the food is hearty, delicious, no-nonsense and very good value. The hake and chips is stellar. And if you ever come here for breakfast, I highly recommend (providing you are non vegetarian) the Pirates Breakfast. A gut busting feast comprising of a 150g lump of steak, wors (South African style sausages), bacon, 2 eggs, tomato, mushroom, toast and chips. It makes all my past Full English indulgences woefully lightweight.

 

by Nicholas Peart

2nd May 2016, Mossel Bay

 

(All rights reserved)

The Death Of David Bowie, The Future and 3D Printing

Posted on by Nicholas Peart

This is a piece I wrote on January 12th 2016, a couple of days after David Bowie died

I’ve been thinking about nothing but David Bowie these last couple of days. So many of his songs are playing in my head; Sound and Vision and Heroes being the most popular. Heroes always makes me pause and be deeply pensive. There’s something majestic and timeless about that song. Like millions of others around the world I am saddened and shocked by his early death. I had no idea he was so unwell even though I was a little suspicious that something was not right regarding his sporadic movements over the last decade. Another clue that perhaps all was not well was from watching the video to the 2013 song Where Are We Now? from his penultimate album The Next Day. It’s a beautiful, haunting and deeply reflective song. More importantly, it seems to me like he’s seriously questioning his own mortality. When I initially saw the video to that song I could see real pain in his face and I began to feel very sad for him.

In my selfish state of mind I was hoping that he would tour again but I can now kiss that option goodbye. I remember one day back in 2003 pondering on whether to see him live at Wembley Arena. The Dandy Warhols were confirmed as his support band. That day I was at the Stargreen ticket office on Argyll Street in Oxford Circus and the lady at the desk told me they still had tickets left for the show but I foolishly declined on the grounds that I thought the £65 ticket price was too high. As the years went by and I got more deeply into Bowie’s music the desire to see him live increased exponentially but that was never to be as, after a heart attack in 2004, he retreated into splendid isolation with his beautiful wife Iman and the rest of his family. I have seen his compadre Iggy Pop live many times (and I even saw his other soul brother Lou Reed live once but he was dreadful and in a foul mood that day, which was a huge disappointment for me) and as special as Iggy will always be to me, I still regret not taking that unique opportunity to see David live. But life goes on man.

Taking a slight tangent, I often wonder what kind of people the people born today and in the last few years will grow up to be? I don’t know what the world is going to be like in 2020 let alone in 2030 or 2050. I humbly predict that by 2100 there will be no purely organic/biological human life still standing. I think by then all humans will be at least trans-human (half human/half machine). If the inventor and futurist Ray Kurzweil’s 2045 prediction for ‘The Singularity’ comes true then by 2050 artificial intelligence will be on par if not far more advanced than human intelligence. The question now is will this advanced level of AI further benefit our lives? Perhaps we can augment our bodies with AI technology in order to be compatible with AI itself as far as logical/mechanical intelligence is concerned? Or will it have dystopian consequences and wipe us all out? Some prominent figures such as the scientist Stephan Hawking and Tesla founder Elon Musk have already publicly expressed much concern that a situation like the latter may very well happen and Musk has even gone as far as to spend a large chunk of his vast fortune on AI research.

By the beginning of the 2020s I predict that 3D printing will slowly start to become mainstream. Currently 3D printing machines are the preserve of scientists and a smattering of ‘geeks’, innovators and early adapters. It is also still rather expensive to acquire a 3D printer but with time costs will decrease and the technology will only get more advanced. I think 3D printing will be the biggest thing to shape our lives since the Internet. 3D printing now is what the Internet was back in 1994/5. Give it time.

Now back to the subject of David Bowie, there is an interview he did with Jeremy Paxman in 2000. At one point in the interview they were talking about the Internet and what it meant back then. Paxman seemed to have little belief in the power of the Internet and stated that he thought it was just a ‘tool’ whereas David disagreed and saw it as potentially a much bigger and larger force (both good and bad) to what it currently was. In fact, Bowie was one of the first major artists to utilise the Internet as a platform for his music when it had just become mainstream back in 1997. Now let’s fast forward to 2016. The Internet plays an enormous role in our lives. It has also disrupted many industries in the process. The one that really springs to mind is the music industry. Many will remember the Napster saga involving members of Metallica back in 1999 but how many back then could have foreseen the colossal impact that illegal downloading would have on an entire industry worth billions of dollars? For many creative people; especially writers, musicians and digital photographers, this is now the age of Free Content. Yet what the Internet has enabled is an instant connectivity and strong social networking facility with an enormous and growing number of people around the globe, which was not possible before.

 

David Bowie talks about the Internet with Jeremy Paxman (2000)

 

Back to 3D printing. The main casualty of this emerging technology is going to be the mass manufacturing industry. “Made In China” will become a thing of the past as every household becomes a factory. Big mass manufacturing businesses like IKEA will either have to adapt in the face of this growing technology or potentially face serious challenges to their current business modal. I believe that the next 5-15 years are going to be very interesting.

For more information on this I highly recommend that you purchase a copy of The Curve by Nicholas Lovell. It is a riveting and incredibly insightful and enlightening book which is very ahead of its time. Furthermore, it is an indispensable book to have with many helpful and practical solutions if you are a creative person struggling to make a living in a world of free content.

 

by Nicholas Peart

12th January 2016
London

 

(All rights reserved)