The Future Of Tech, Work, Education and Living Post COVID-19

This year’s COVID-19 pandemic has been highly disruptive in many areas of our lives. As I type this article, there have been statistically nearly 5.5 million cases and almost 350,000 deaths from this pandemic around the world. In addition to the toll this virus has taken on peoples’ lives, there have been grave economic ramifications. Many businesses and industries have been hit hard and as a consequence millions of people have either lost their jobs or have had to take a pay cut.

The unstoppable growth of the internet over the last 20 years has had a profound effect on our lives. It could already be said that we live in both the physical world and the virtual world. Yet during the lockdown period of the last several weeks, we have been spending considerably more time in the latter world. The growth of the internet has already had a noticeable effect on the physical high street as more people do their shopping online. Yet, the lockdown restrictions, at times, have given people no choice, but to buy almost all their groceries online thus increasing greatly the rate of e-commerce transactions. We have also been interacting much more with other people virtually, both for work and pleasure. And as educational institutions remain shut, or at least severely restricted, we have been doing a lot more learning online.

In an article I wrote back in 2017, I discussed new and emerging technologies such as Virtual Reality (VR) and Augmented Reality (AR) and how they could change people lives, especially in the areas of education. As students are still currently unable to physically go to university and attend lectures, much of their courses and lectures are now online. In my 2017 article, I discussed how via VR technology one could be completely immersed in a setting and interact with it from anywhere with an internet connection. The education industry has long needed such a change. One of the biggest current problems facing young people is the unbelievably high costs of going to university. By the time they have graduated, they are saddled with staggering sums of debt. Yet I have long felt that it doesn’t always have to be that way and that given time, technology would soon provide a much needed solution to this issue. Even though I went to university and got my degree many years ago, I find that a lot of all the most recent knowledge I have gained has been via content online. I, of course, also supplement this knowledge with books in both physical and digital form. There is so much free and good quality educational content out there on the web. And I am also happy to pay for exceptional online resources too. Yet the total amount of money I pay is still far less than what I would pay going to universities, where tuition fees in the UK are currently still over £9k per year.

In an earlier article from 2016, I discuss how VR could potentially change all aspects of our lives, not just within the realms of education. During the lockdown period, the video communications app Zoom has taken off in a big way. Zoom has been the default option for not just video calls between family and friends, but also for remote working and playing. By the latter, I mean having a kind of ‘virtual night out’. Rather than physically going out to a bar or club with friends, Zoom has been used as a virtual platform for replicating a physical night out. VR and AR are both powerful emerging technologies and now is the perfect time for them to be harnessed to a greater level. Interacting via Zoom is still a 2D experience, yet VR and AR have the potential to make this a more immersive 3D experience. This would reduce the chasm greatly between the physical and virtual worlds.

There is no question that remote work will continue to grow and these new and emerging technologies will accelerate this growth. Yet will traditional office spaces be made completely redundant? It is tempting to go down this route and its currently all the rage to have the belief that this virus will make the traditional office space obsolete as an increasing number of workers find the option of remote work to be more appealing and perfectly feasible. To be clear, as I already stated, there is no doubt in my mind that remote/virtual work will grow, yet I think it’s at this stage too premature to say that the traditional physical office environment is dead. Even if technology develops exponentially, we are still, fundamentally, organic human beings and creatures of emotion more than logic. As long as we remain 100% organic human beings, we will still long for that human touch and physical interaction. I think to completely 100% forsake the physical world for the virtual world, we will need to physically merge with technology. I am with the futurist and inventor Ray Kurzweil on his prediction for the coming Singularity in 2045 when Artificial Intelligence (AI) will be at the same level as human intelligence. This will be, arguably, the most significant event in human history and I will never bet against the infinite potential of AI. If software is currently eating the world, soon it will be AI. Yet as AI becomes further developed, the options for us to merge with technology will also arrive. AI, rather than posing an existential threat, I believe, will make our lives easier and more comfortable. What’s more, it will also enhance our lives and enable us to reach our fullest potential.

Going back to the topic of post COVID living, could the development of cities/urban spaces be affected? What if there was a growing trend whereby there was an increasing migration from cities to more rural areas? For some time, as technology improved – more specifically; internet speeds and bandwidth improved further – there has been already to a small degree such a trend. You can go and live in the remotest part of the country, but if you have access to a high speed internet connection over there, then you have full sophisticated access to the virtual world no different to that in a big city no matter how remote the physical environment may be. Yet will there ever be a complete deurbanisation type of migration where the physical location of people is much more fragmented? If such a migration were to happen in the near future and we are still 100% organic beings, we will be incredibly reliant on the virtual world and by extension the cell towers connected to our internet providers. Even if SpaceX, via its Starlink project, intends to beam super-fast satellite internet on all corners of the world in the next few years, for now we are still reliant on onshore cell towers as the source of the internet. This is quite a fragile situation, as any disruption to these cell towers disrupts the internet itself and thus a great chunk of our lives. We become instantly irritated with slow internet speeds let alone having no internet. It is amazing how dependent on the internet most of the world is. The cells towers providing the internet are powered by electricity and electricity is powered by energy from both renewable and non-renewable sources. In spite of all the technological advances since the first Industrial Revolution, we have still not found a permanent and workable solution to the long standing energy problem, that is, how do we generate an abundant and unlimited supply of energy for every corner of the world without having to tap into any non-renewable sources?

I sometimes feel that I overestimate the speed of technological development. Earlier in the last decade,  I thought that within the next few years (now), every household would have a 3D printer and the smartphone would be replaced by some form of smart-glasses with fully integrated and advanced VR and AR technologies. This has simply not happened. Even if these technologies may be available in some shape or form, we still use smartphones. The smartphones of today may be more sophisticated than the smartphones of just a few years ago, but they are still smartphones. Our interaction with the virtual world remains a 2-D experience. This is why I feel that in order for us to live completely in the virtual world with little to no living in the physical world, we have to adopt some form of transhumanism where our minds and bodies are fully integrated with technology.

Going back to the economic ramifications of the current COVID-19 pandemic, I wonder whether, at least in the short to medium term, the concept of a Universal Basic Income (UBI) may become more widely adopted? Already technology has been automating many menial and repetitive jobs that has resulted not only in vast swathes of people losing their jobs, but also in these same people being ‘left behind’ as technology marches on. This is a serious concern as such people become naturally angry and turn to political parties and figures who echo and amplify their frustrations rather than turn to transformative solutions. The virus has hit hard industries requiring a constant physical presence. Some of these industries that have been hit hard such as, for example, the physical high street retail industry, has long already been affected by the growth of the internet. This virus has almost been like the final nail in the coffin.

Technology never stands still and the number of people using the internet will only keep growing. If you look at the S&P 500 (the top 500 companies) you will see that the biggest companies today are all technology companies. My concern however is with the demise of all these low skilled repetitive jobs. Although I personally think that a lot of these jobs are time wasting jobs (and time is an increasingly scarce and valuable asset), which offer no spiritual or intellectual nourishment, many people are employed in such jobs and depend on the income for their survival. If such jobs disappeared on an even greater scale and the people employed in these jobs had little or few alternative skills for other jobs, how will they survive? I hear a lot of emphasis on ‘learning to code’. Whilst computer programming is very useful and currently provides a lot of employment opportunities, who’s to say that such jobs also won’t get disrupted? Furthermore, why would anyone want to learn something purely for the ’employment opportunities’ it will bring? Surely one would learn computer programming, because there are interested and fascinated by it? Learning it just purely to make money seems very flawed and short sighted to me. If we want to continue to live in a capitalist economy then a Universal Basic Income may have to become more widely adopted. Otherwise the alternative is a socialist economy. I do in the long run, however, believe that we will enter a brand new kind of post-scarcity and post-work environment of abundance created by exponential technological innovations. This would transcend any economic model of the past. I wrote about this in greater depth in my article from last year entitled ‘THE TRUE SINGULARITY: A Universe Of Unlimited Abundance And Eternal Harmony’. This kind of vision for the future is also outlined very clearly in the excellent 2011 book by Peter Diamandis and Steven Kotler ‘Abundance’. Yet in order for this to become a closer reality, we also cannot take technological development for granted. One of the early internet pioneers and entrepreneurs, Marc Andreessen, wrote a recent article entitled ‘Its Time To Build’ talking about this. We cannot take innovation for granted and rest on the laurels of the technological advancements of the past. When the virus hit the world, we were unprepared. There was no available vaccine to protect us. Thus we had to adopt measures that have been very disruptive to our daily living. Several companies may currently be working on a cure and it could still be several more months before one is in place, but the point is there was no available permanent remedy at the time. Technology may have provided many vital solutions to long standing limitations, yet, as is currently clear, there are so many more limitations that require solutions. And it is only via continuing to innovate and build that we can ensure that these other limitations begging to be solved are solved.

 

By Nicholas Peart 

Published on 24th May 2020

(c)All Rights Reserved

 

Image: qimono

Could LockTrip Disrupt Airbnb And Booking.com?

Locktrip

We are living in a world where things are changing very fast. Not that long ago, Airbnb was a little known peer to peer booking platform for accommodation. Today it is used by millions and has revolutionised the accommodation industry.

As convenient a service as it is, it is a middleman service business, which takes a commission on each booking from both the host’s and customer’s end. It is an internet business yet it’s model is centralised.

This is where Locktrip comes into play. Locktrip is a little known decentralised booking ecosystem platform for renting hotel rooms, property and all kinds of accommodation. The entire accommodation industry is a huge $500billion industry. Already Airbnb has had a huge effect on this industry in the process becoming a business valued in excess of $30billion and not owning a single property. It is a very clever business model making all its money via all the commissions it earns from all its bookings.

The reason why Locktrip has such disruptive potential is, because it offers all the services the likes of Airbnb, Booking.com, Expedia.com etc offer without taking any fees from both parties. It is a decentralised platform with no middleman. It is a pure peer to peer platform between both the host and the customer with no centralised middle entity in the mix.

The technology it employs to make this work is blockchain technology, which is what the likes of Bitcoin, Ethereum and Litecoin are built on. Bitcoin is the world’s first digital currency created almost ten years ago and has had a very big impact on the world of money by enabling people to bypass global financial institutions to make payments.

LockTrip is also a cryptocurrency with its own supply of tokens. Yet whereas Bitcoin is just for payment transactions, LockTrip offers a ground-breaking service platform in the world of accommodation as well as other kinds of travel and cultural experiences. Once more hotels, guesthouses and other hosts register their services on LockTrip and more people also register themselves on LockTrip, the other current centralised commission-charging internet accommodation services will find their users diminishing. It is still early days and this is a very new concept. It will take time. Furthermore, a better decentralised version of LockTrip could also come on the scene even though LockTrip is an early mover in this field.

It is all very exciting and I will continue to monitor its progress

 

By Nicholas Peart

(c)All Rights Reserved

 

FURTHER READING:

LockTrip website

LockTrip whitepaper

 

Are People Wrong About Snapchat?

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Snapchat has had a torrid year so far. If one were to look at the company purely within the paradigm of its financial fundamentals there is a lot to be concerned about. There is also the risk that the company runs out of money and ceases to be a going concern. One cannot rule out this likely outcome. It’s current share price certainly reflects the very bearish sentiment many have towards the company. At one point the share price recently went below $6 a share. When the company went public last year, the initial public offering price was at $17 a share. Back then the sentiment of the general public towards the company was different. There was such a frenzy around the IPO at the time that the price duly rocketed above $25 a share. Since the beginning of this year though the share price has been on a downward trajectory.

It has been the victim of a number of mishaps such as an unpopular app redesign, key influencers leaving the platform, and even, since quite recently, the number of total users slowly dropping. One of the most damaging things to happen to the company though was Instagram copying it’s key ‘Stories’ feature.

The Facebook Group is an enormous global digital media juggernaut consisting of the Facebook platform, Instagram and WhatsApp as its primary platforms. Snap is a mere minion by comparison. This is a true battle between David and Goliath. Snapchat owns just a sling and a stone whereas the Facebook Empire has Kalashnikovs, WOMDs and other state of the art weapons. On the face of it, Snap doesn’t stand a chance. Or does it?

One thing that does stand out about Snap is that it is designed and created in such a way to be the communication platform of the future. For ten years, smartphones have come to dominate our lives and they still do. But what is the next step? I am tempted to go in the direction of Smart Glasses and Augmented Reality. Google tested the waters with this earlier this decade with their Google Glass product, but it was too ahead of its time and people weren’t ready for it. The biggest misconception about Snapchat is that it is a social media company. It is not. It is a camera app.

Both Facebook and Instagram are designed in a way that is made for the smartphone. Of course people share photos and videos, but they also share written text and messages. The other social media platform Twitter, is purely text-based and relies on the keyboard on your smartphone. Snapchat, on the other hand, is made in a way that can bypass the keyboard and the smartphone. It’s Snapchat Spectacles product enables one to record videos completely bypassing the smartphone. It already has lenses that react to sounds yet earlier in August it launched lenses with speech recognition capabilities. Snapchat is often ridiculed in the media as a platform that is ‘frivolous’ (and Facebook isn’t?) and only used by fickle people. Yet when it comes to technological innovation, it is ahead of Facebook and with far less leverage at its disposal. It would be deliciously ironic if the people who are ridiculing Snapchat today begin to adopt it like everyone else in the event of a massive turnaround in the company’s fortunes. Consensus views can always radically change.

Snapchat may currently be down in the dumps on the surface, yet there is a lot going on behind the scenes that we are not privy to. You can write off Snapchat all you want today, but don’t be surprise in the event that you find yourself with a different point of view a few years from now.

 

By Nicholas Peart

(c)All Rights Reserved

How Artificial Intelligence Can Be Your Friend

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This is an article I originally posted on Elixtacy on July 25th 2017. I have edited the original article.

 

Much has been said about artificial intelligence or AI. Often people have talked about AI in a very fearful way as something with catastrophic and apocalyptic consequences. Even highly regarded people like Elon Musk and Stephen Hawkings have warned of the potential dangers when AI becomes highly developed and sophisticated. There is no question that AI will develop exponentially and become an enormous industry. It will greatly augment other industries and increase their productivity in unprecedented ways.

 

What about when AI becomes more sophisticated than humans?

One of the hot topics surrounding AI and the main cause of most people’s concern is, what happens when AI becomes more sophisticated than humans? Most people view such a situation as a threat to humanity and there are perfectly legitimate and rational arguments as to how AI can be a real danger to the human race. But let’s look at AI and it’s potential in a more exciting and positive way. This is a technology, which has the power to change our lives and make our lives better and less gruelling. Already there exists different kinds of AI such as the electronic calculator, speech and image recognition, or the algorithms designed for automatic language translation, spelling and grammar corrections, and the ones tech goliaths Facebook, Google and Amazon use to create our daily news feeds and recommendations respectively etc. The Siri function on your Apple iPhone (or Amazon’s Alexa) is a very embryonic form of the ‘virtual assistant’ type of AI, which will grow and develop at an exponential rate. At some point in the future this kind of AI bot will be your 24/7 multi task virtual assistant, which you’ll be able to have intelligent two way conversations with about virtually (no pun intended!) anything. Based on all your digital data and spoken words, it will help you make all your decisions for you. This virtual assistant bot will help you with all kinds of issues whether they are legal and financial queries, relationship problems and generally try to help you to organise your life and make it more efficient and productive. A SMART Life! In some ways, it could be said that the future of the traditional Google Search engine, where you type what you are looking for, is ‘voice search’. Existing and continually developing search engine algorithms incorporating increasingly sophisticated speech recognition functions will develop into super smart virtual assistants where all quieries are answered and specific links and information to those quieries is provided through the already substantial amount of data and content on the net.

 

Job automation

People fear that AI will speed up the process of job automation and eventually make all jobs obsolete. This will happen yet it will happen to all Industrial Age, repetitive jobs with little to no creativity. Instead of being fearful, people should be happy. I mean do people enjoy repetitive, humdrum and uninspiring jobs? In our current culture there is this incomprehensible and irrational obsession with work; but work of an often soul destroying kind and not work that people enjoy and which can benefit and change society. AI will eventually automate all forms of repetitive and uncreative work and in the future people will be working far fewer hours.

 

A Post-Work society and why our creativity and ideas will be king

AI in the distant future will lead to a type of Post-Work society. Yet in these times people will be finally free from monotonous work and will likely be engaging and harnessing their creativity and ideas in doing something they love. Rather than being a threat, AI will be an indispensable and invaluable resource, which will augment, complement and greatly benefit our levels of creativity and ideas and help us to realise with the best results whatever we want to achieve. AI will greatly enhance our creativity and generation of ideas and help us to tap into them in unimaginable ways. And best of all, it will all most likely be free. No need to set aside money for expensive lawyers, financial advisors, planners and accountants. Or even software developers and digital data analysts and marketers. AI will be able to serve you in all these areas at no cost.

 

By Nicholas Peart

(c)All Rights Reserved

Low (to no) cost high strength satellite internet for every corner of the world

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Ever wondered if there would come a time when every corner of the planet, both on and off land, would be connected to the internet? Elon Musk wants to do just that via a satellite internet network called Starlink as part of his ambitious Space X project (founded in 2002 to further develop space technology and create the conditions for people to live on other planets). Musk plans on launching a Low Earth Orbit (LEO) broadband “constellation” of satellites, which would beam down high speed internet to every part of the globe. Space X is scheduled to start launching these satellites potentially in 2019 and hopes to have all the satellites in orbit and everything complete by 2024.

Musk’s project is not a brand new thing. A 1990s company called Teledesic along with two other companies, Iridium and Globalstar, tried to build a commercial broadband satellite constellation. Yet these companies didn’t succeed and Teledesic suspended its satellite construction work in October 2002. These companies were maybe too ahead of their time, but with the expansion of the space industry over time as well as the advancement of space technology development as more money continues to be invested in it, Musk’s Starlink satellite constellation has a higher chance of succeeding.

 

The end of cell tower network telecommunications companies?

Over half of the world’s population has internet access and some device to access the internet with, most commonly a smartphone. Yet most people still rely on assorted telecommunications companies to call and connect to the net. Telecommunications companies are still needed as long as their are landline connections, but with the world constantly becoming increasingly mobile and with so many people completely bypassing landlines for smartphones (especially in developing parts of the world where it’s cheaper to buy an inexpensive smartphone or dirt cheap cell phone than install a landline), the services provided by traditional telecommunications companies could potentially be bypassed if Elon Musk’s Starlink satellite internet project really does take off (no pun intended). For now we need these telecom companies as they still provide us with the essential connectivity infrastructure, yet unless they match or better Elon Musk’s ambitious satellite plans, they could encounter huge challenges. Free public internet in assorted public spaces via normal on the ground cell towers is always increasing across the world. Fast developing countries such as India already have free internet in many railway stations across the country (thanks to Google).

 

Wi Fi from balloons and drones

Google and Facebook both tried to solve the challenge of internet for the entire world. Google tried this via their Project Loon project (“cell towers in the sky”) which via mobile cell towers connected to hot air balloons they tried to connect remote parts of the world to the net. However the problem was that sometimes the balloons would not last in the sky and would soon come crashing down to earth. Facebook tried to solve this via internet powered drones flying above parts of the world lacking internet infrastructure. SpaceX’s project seems the most ambitious yet in solving this challenge.

 

No need for multiple networks and SIM cards to provide your roaming

If every part of the world is connected to the internet via Space X there could be potentially almost no need to use the services of traditional telecommunications companies (This is, of course, not only dependent on Spacelink succeeding, but on decreasing costs of sending satellites into space). It is always a pain to change SIM cards whenever travelling to a different part of the globe. Even if there are a clutch of competing online telecom startups offering SIM cards that can be used in almost every country and traditional telecom companies are offering services where existing national SIM cards can be used in many other countries (though often at high costs), it is still a rather cumbersome way of connecting the world when one considers all the future possibilities. Sending satellites into space may currently be vastly expensive but as more companies tap into the very nascent space industry and the technology to explore and enter space improves and becomes cheaper and safer, costs for satellite powered internet will go down dramatically. Hopefully Musk’s ambitious project will set a new bar for others to follow suit and maybe even match or better what he is doing.

 

The end of mobile numbers for instant connectivity

With access to a super fast public internet connection wherever you go in every part of the world, there is no need to even have your own mobile number (even if online video/messenger services like WhatsApp still require it – for now) and anyone from any part of the world can instantly connect to each other. This provides the ultimate instant connectivity transcending all networks and other connectivity services. I suppose with Facebook being the social media site with the highest number of users at close to almost two billion, it’s Messenger service is the closest thing for over 25% of the world to instantly connect and communicate with one another without a mobile number and only an internet connection.

In the wake of this it is crazy to think that for far too long we have relied on a plethera of large global telecommunications to provide us with our daily connections. Of course at this moment, the infrastructure provided by these telecommunications companies are still vital for our daily connectivity and on-the-go roaming. Yet Space X’s Starlink satellite project has the power to revolutionise the way we all connect if most if not all of the world has a state of the art internet connection. Having the entire world connected to the internet you have the quintessential Smart World of every corner of the world connected to the net. What’s more there’s a parity in terms of connection with everywhere having an equally super fast connection. This also has the potential to dramatically speed up the development of developing/undeveloped nations.

 

By Nicholas Peart

©All Rights Reserved

 

Other useful links…

https://edgylabs.com/spacex-satellite-network-soon-to-be-named-starlink/
More info on Space X’s Starlink project

Video link below illustrating Space X’s plans to establish satellite internet for the entire world…

Virtual Reality: Further From The Source

A hundred years ago people had much more time than choice (and even only 20 years ago just before the rapid rise of the Internet). Radio was a new thing. TV wasn’t invented yet and video and the Internet were still some time off. What ‘entertainment’ distractions were there? The theatre (yes people used to go to the theatre in droves), books, newspapers, various sport and outdoor activities, musical instruments, poker, chess, backgammon, to name but a few.

With the invention of TV eventually video emerged as a major medium and would kill the radio star – or at least significantly reduce the major market share it had in the market for all global mass media communications outlets. Then it was the Internet which would upstage and threaten the video star.

With Virtual Reality one can potentially travel without moving and leaving their fixed space. Travelling Without Moving, to quote the title of an album by the pop star Jamiroquai which was released 20 years ago (what foresight Jay!). Taking into account the level of instant gratification which VR could bring combined with the Internet and the increasing sophistication of Artificial Intelligence, one could potentially satisfy all their wildest sensual wants, needs and desires without ever leaving their bedroom.

 

Jamiroquai – Virtual Insanity

 

Of course the virtual world is nothing new. Any time spent surfing the Internet especially through social interaction via the many social media sites available is time spent in the virtual world (and as is any fantasy experience such as getting lost in a good book). Yet this is still a 2D virtual experience. You are fixed to it but not completely immersed in it. VR has the potential to change all that. The 3D experience it offers is still very limited but with time the potential for further development is enormous. Yet perhaps it will never be a viable substitute to real life experiences? At least I hope not. I for one would rather still travel around different parts of the world the hard way, preferably overload via clapped out public transportation. But what if sometime in the future when every nook and cranny of the world becomes connected to the Internet, travelling virtually becomes a real possibility? Google Maps has already done a sterling job in shrinking the world and making it easier to navigate than ever before. Two of the original pioneers of globalisation, the Portuguese explorers Bartholomeu Dias and Vasco Da Gama, would be astonished with this progress.

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The 15th century Portuguese explorer Bartholomeu Dias

 

But if VR could provide even higher degrees of sensations than those experienced through real life experiences than it has a serious future. One area of pleasure that springs to mind is sex. I can with complete certainty see the growth of the virtual sex industry growing exponentially via VR as its main vehicle. And with synchronisation from additional growing technologies like haptic technology (which enables one to feel something virtually without actually physically touching it) than the potential for experiences and sensations even more intense than the real thing is very high. Yet this idea both scares and disconcerts me. This is one of the ugly sides of VR which seems unavoidable. Sex sells and there will be some people becoming obscenely wealthy through this.

 

The Digital Love Industry documentary

 

But what disconcerts me the most with VR technology is the further separation and isolation it will bring on its users. It will become so addictive and immersive, that there is a real possibility people will be living almost 100% of their days awake (un-awake spiritually) virtually. I would guess that currently many people spend at least 50% of their days awake virtually via the internet and social media sites.

What the Internet has achieved is an increased fragmentation and separation of global society (even though it has, ironically, provided the tools for greater connectivity with one another than ever before). VR has the potential to speed up this fragmentation. In spite of the rise of the net, there are still ‘hubs’ where people meet. And cities, towns and villages where people live. Communities (although decreasing) still exist. Yet if everybody were to live all of their daily lives (including their professional lives) via 3D virtual reality (and have all their provisions delivered by super fast drones), one could live anywhere in the world with an internet connection. The very concept of cities, towns and villages could blur (a wild and demented prediction but what if this occurred?).

VR could mean a future where people almost only communicate and socialise virtually. I think Facebook knows this hence their purchase of the VR company Oculus VR two years ago, which may prove to be a very shrewd move. Communicating via Facebook is still a 2D virtual experience but with the additional VR vehicle of the Oculus Rift device, this 2D experience is transformed into a 3D one. And how many Facebook users currently are there?

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Oculus Rift VR device

 

What implications would this increased disconnection from the real world have? Could there come a time when real life socialising dramatically decreases? People meeting one another face to face less? People not having real and meaningful relationships anymore? People not going to cafes, bars, pubs or clubs anymore like they used to? The rise and development of the Internet has already had a catastrophic impact on physical high street retail outlets (through the rise of e-commerce giants like Amazon), that could VR be the final (or penultimate) nail in the coffin for the high street? Could most leisure activities like nights out to pubs and clubs, social meet-ups in coffee shops, holidays abroad and travelling to exotic places, going to gigs and festivals, day trips to theme parks etc, almost disappear if VR really takes off? Such a scenario depresses me. I hope I am talking rubbish and none of these situations occur.

 

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Back to nature

 

Yet the real world is always there. No one is forcing me to be deeply sucked into VR. I can take it or leave it. The Internet and the fast pace of globalisation has already succeeded in making the world a smaller place but the world becomes a larger place again if one is prepared to free themselves from these digital shackles for just a moment.

by Nicholas Peart

13th May 2016

(All rights reserved)

The Curve

The Curve is an innovative and groundbreaking concept by Nicholas Lovell. His excellent book The Curve (2014) explains how one can survive and be succesful in what they do in the context of the current Digital Age where many things are free. This is especially true if you are a creative person such as a musician or a writer struggling to make ends meet in a world saturated with Free Content.

The video below is a presentation by Lovell where he explains the Curve model and the significance and relevance of it today…

 

Nicholas Lovell explains The Curve

 

The Curve is split into three parts;

  1. Use Free to find an audience
  2. Use Technology to be able to talk to your audience again
  3. Use Technology to understand what your audience wants

 

The model of The Curve focuses on two groups of people; Freeloaders and Superfans. Freeloaders make up the bulk of your potential audience. They want something for nothing but that doesn’t mean that they should be ignored or treated with contempt. On the contrary, they should be viewed as ‘potential converts’ rather than unscrupulous pirates. They may not always remain Freeloaders and may at some point down the line spend some money on your products and services.

Then you have your Superfans which represent a small fraction of your audience (perhaps 10%). They are the most important part of your audience since they are the ones who love what you do so much that they are prepared to spend serious money on your products and services. This is the part of your audience you should care for the most since it is through them you’ll be making the bulk of your revenues.

To further explain how the Curve model can be applied today lets take the example of a band trying to raise funds to make their next album. The fundraising sites KickStarter and Crowdfunding really take the Curve model to their bosom. A potential Curve model the band can use could be as follows;

1. FREE : Free download of new album.

2. $2-5: Live clips of the making of the album streamed directly from the studio

3. $10: CD copy of the album

4.$30: Vinyl copy of the album limited to 5000 copies

5.$50: Red coloured vinyl copy of the album limited to 1000 copies

6.$100: White coloured vinyl copy of the album limited to 500 copies

7.$250: Gold coloured vinyl copy of the album in a luxury box-set with booklet limited to 100 copies

8.$2000: Private acoustic gig anywhere – the buyer pays for all transportation. One hour slot. 10 slots

9.$5000: Private electric gig anywhere – the buyer pays for all transportation. One hour slot. 10 slots

10. $10,000: Private electric gig anywhere where the band play NAKED – the buyer pays for all transportation. One hour slot. 5 slots.

 

This is just a rough model I drafted up which is far from perfect (and maybe some of the prices need some reconsideration – hehe) yet the most important thing is that it very much embraces a ‘Curve’ model. The old way of making money through selling ‘units’ of your album at the same price worked perfectly well in the pre-Internet age but sadly not today.

by Nicholas Peart

14th May 2016

(All rights reserved)

 

 

 

You can download a free e-book by Nicholas Lovell entitled ’10 Ways To Make Money In A Free World’ by clicking on the following link…

 

Or you can buy The Curve by Nicholas Lovell by clicking on the link below…